MARINE INTERIORS conference sessions

GET INSPIRED BY THE CRUISE INDUSTRY'S LEADING DESIGN EXPERTS

Hall A3 // MARINE INTERIORS Forum

Design is a crucial factor when it comes to creating dreams for consumers and brand equity for shipping companies. Two individual MARINE INTERIORS conference sessions show how design contributes to brand value creation and how regulatory frameworks can be met. Take away unique learnings and insights from some the cruise industry's most acclaimed experts in these fields.

Registration

Your MARINE INTERIORS ticket allows you to attend at both conference sessions free of charge.

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Partner Ship Design and Costa Smeralda - How Design Creates Brand Identity

11 September, 11:40 – 12:10

The German Designers interprete Costa's brand promise 'Italys Finest'.

Kai Bunge  Logo

Senior Partner, Partner Ship Design

Kai Bunge, qualified in architecture in 1983. After working for land based projects he started his ship-building career in 1985 as a freelance worker for Meyer Werft Papenburg for the Homeric and Crown Odyssey projects.

After collecting further experience working for ferry and cruise ship projects including the Crystal Harmony, the first modern cruise ship built by Mitsubishi Shipyard, Nagasaki.

In 1991, together with Siegfried Schindler, Kai Bunge founded the company PARTNER SHIP DESIGN in the port city of Hamburg. Since that PARTNER SHIP DESIGN has developed to be one of the leading ship design companies in the industry with the expertise: to design cruise ship concepts (GAPs), to develop state-of -the-art interior designs and to provide supervision teams.

Stefan Seidenfaden  Logo

Dipl. Ing. Interior Architect (FH), Junior Partner, Partner Ship Design

Stefan Seidenfaden (50) studied interior architecture and started his career at Partner Ship Design in 1996. As a senior project manager Stefan and his team had the opportunity to supervise projects from the first scratch until the vessel is leaving the yard. Through the years he worked in design process for various types of cruise vessels – from sailing vessel, river cruise ships to the State of the Art cruise vessels.

In 2017 Stefan became Junior Partner at Partner Ship Design.

Session I:

How design helps to convey, define or create brand identity

11 September, 14:30 – 16:00

Designers who thrive in the competitive cruise shipbuilding space share their stories on how they interpret brand values into design ideas and help to create unique identities for each cruise brand.
 

David McCarthy Logo

Director of Marine Projects & Communications
AD Associates

David has over 25 years’ experience in the hospitality and maritime industry at Executive level, both operationally and in vessel newbuild/refurbishment design and delivery. A 14-year sea-going career with P&O Cruises, was followed by various land-based leadership roles at Carnival UK, Southampton. Responsible for several refurbishments and newbuild projects, notably the P&O Cruises current flagship, Britannia, where he is proud to have been presented to Her Majesty, Queen Elizabeth II.

Now at AD Associates, an award-winning, multidisciplinary design agency based in the heart of London, David overseas all marine projects as well as Sales & Marketing activity. Throughout its lifespan, his extensive managerial experience across complex projects and service delivery, looks to add value, nurture relationships and build trust and credibility with clients and partners world-wide.

Nahal Kadora Logo

Deputy Project Manager,Tillberg Design of Sweden

Nahal has a university degree in Interior Design, and during her years in Dubai she was deeply involved in designing high-end hospitality and residential projects, from ideation to execution.

During her five years at TDoS, she has worked with several high-end projects including Regent Seven Seas, Hurtigruten and Ritz Carlton Yacht Collection.

She has played a central role in leading the creative design team behind the widely noticed Ritz Carlton interiors.

Stefan Seidenfaden  Logo

Dipl. Ing. Interior Architect (FH), Junior Partner, Partner Ship Design

Stefan Seidenfaden (50) studied interior architecture and started his career at Partner Ship Design in 1996. As a senior project manager Stefan and his team had the opportunity to supervise projects from the first scratch until the vessel is leaving the yard. Through the years he worked in design process for various types of cruise vessels – from sailing vessel, river cruise ships to the State of the Art cruise vessels.

In 2017 Stefan became Junior Partner at Partner Ship Design.

Trevor Young Logo

Vice President, Newbuilding & Refurbishment
MSC

As Vice President of Newbuilding and Refurbishment, Trevor Young is currently coordinating the 13 new building projects that are currently part of MSC Cruises’ fleet expansion plan. He also coordinates all refurbishment projects in the Company’s existing fleet.

Trevor’s career started with him earning a Diploma of Business / Hospitality Management along with a Certificate in Hotel and Catering Management which lead him to the cruise industry in 1996.

Trevor joined Star Cruises in 1996, working onboard the Superstar Gemini. In 1997 he took the role of Director Newbuilding Owners Supply based in Meyer Werft, Papenburg, Germany. In 2000 became Star Cruises’ Senior Director Hotel Operations, overseeing the day to day operations for their fleet and developing and implementing new statagies over a number of departments.

In 2002, he moved to Miami, joining Norwegian Cruise Line Holdings as Vice President, Hotel Newbuilding & Refurbishment. In this position, he oversaw the building team and the construction of all areas onboard. Five years later, Trevor was promoted to Vice President Newbuilding Design & Outfitting based in Saint Nazaire, France where he managed many new building projects, including that of Norwegian Epic.

In 2008, Trevor moved to Dubai as the Owners Representative of the Queen Elizabeth 2’s redevelopment into a 7 star hotel, private club, luxury spa, entertainment venue and residences.

In 2010 he became a consultant for JMMY Group based in the Middle East, Asia and Australia.

In 2015, Trevor returned to Genting Hong Kong as Senior Vice President New Ship Building Product & Delivery, where he was responsible for the overall design, construction and delivery of new ship building in Papenburg, Germany and future projects in MV Werften.

Tal Danai Logo

CEO
ArtLink

Tal Danai founded ArtLink in 1996. In early 1997, ArtLink partnered with Sotheby’s auction house to form ArtLink@Sotheby’s International Young Art Program, aspiring to introduce a new segment of emerging art into the global art market. In 1999, CNN deemed the program "the most exciting development in the art market in decades."

In 2002, Danai introduced ArtLink as a group of expert art curators, supported by experienced art project managers, expert art purchasers and logistics professionals to the hospitality industry. ArtLink curated and provided art collections for over 120 hospitality projects in 32 countries, including the Jing An Shangri-La in Shanghai, the Four Seasons DIFC in Dubai, the Plaza Hotel in New York City, the Waldorf Astoria in Chengdu, the St. Regis hotels in Cairo, Amman and Belgrade, The Rosewood hotels in Hoi An and Ningbo and the Mandarin Oriental hotels in London and Riyadh.

In 2014, ArtLink completed the art collection for the Holland America Line Koningsdam Ship followed by the Nieuw Statendam. The company also curated and provided the art for the Seabourn ultra-luxury Encore and Ovation ships and is currently working with Costa Cruises and P&O Cruises and on the new Ryndam for Holland America Line.

Prior to ArtLink, Danai served as the Director of International Marketing for Cybra Corporation and in 1989 assumed the position of Director of International Operations for the Commodity Spot Shipping Division of the Brazilian conglomerate SATRO. In 1993, Danai founded EcoLink, which restructured failing small businesses into highly profitable enterprises and traded in foodstuff for the former Soviet Union countries.

Danai holds academic degrees in fine art, business and law, alongside the rank of Sensei in Kyokushin Karate and Wood Badge in the International Scouts Movement.

 

Session II:

How to design to comply

12 September, 10:30 – 12:00

One of the top challenges for marine interior designers is to stay compliant while delivering aesthetically pleasing design. Join the session to learn from designers' top tricks with examples on how beautiful design goes hand in hand with regulations and how to avoid common pitfalls.

Andrea Brossa Logo

Architect, De Jorio Design

Andrea Brossa holds the current position of Architect at De Jorio Design International, Cruise Ships Interiors Designer. He has over 7 years professional experience in cruise ship and luxury yacht design, His role involve the following responsibilities: General Arrangements development in respect of marketing strategies and ship-owner requests; ship owner support in materials and finishings choice; architectural concept and ship refurbishment consulting; coordination of yard and contractors; supervision on site of quality and design conformity. He has been designer of several areas of the new MSC cruise ships. He holds a Degree in Architecture from Polytechnic of Turin and a Master 's Degree, Architecture Ship and Yacht from IUAV in Venice.

Carl-Gustaf Rotkirch Logo

CEO, Helsinki Shipyard Oy

A visionary, results-oriented professional who offers a solid background of international experience in the ship newbuilding and ship repair business, highlighted by significant accomplishments. Thirty years of strong experience in engineering, sourcing, project management and company management. Is used to managing and leading organizations of 700 and over since about 1990. Has participated as one of the executives in the successful restructuring of one of Europe’s largest shipbuilding companies in the nineties (after the Warstila Marine bankruptcy in Finland in 1989). A natural leader who builds cohesive teams and fosters collaborative efforts in multi-functional and multi-cultural environments. Holds self to higher standards than the norm and strives to always have a positive impact on the business and the team. Has always met the expectations of his superiors.

Ioanna Kyriakou Logo

Lead Architect, MSC Cruises

Sinca 2017 Ioanna Kyriakou works as MSC Cruises' Lead Architect for the World Class project, which encompasses the construction of four 200,000 GT cruise ships to be delivered between 2022 and 2027.

Ioanna started her career in the marine industry in 2012, working on mega yacht projects. In 2014 she moved to the cruise ship market.

Born in Chania, Greece, Ioanna qualified as an architect-engineer in 2012, obtaining Bachelor's and Master's degrees from Duth University in Xanthi, Greece. She has completed the second level Master's course, Architecture of Ships and Yachts, in the Faculty of Architecture at IUAV, Venice, Italy.

During her studies, Ioanna worked as a civil architect, developing both residential and urban planning projects.

Joep Bollerman Logo

Operations Manager Passenger Ship Support Centre, Lloyd’s Register

Originally from The Netherlands, I sailed as an engineer for 10 years on cargo and cruise ships. Joined Lloyd's Register in 1996 in Miami as surveyor and auditor and moved to the LR Passenger Ship Support Center in 2007. In my current position as global passenger ship manager I am maintaining and growing industry relationships and promote the sharing of expertise, practical interpretations and solutions to ever changing Rule and Regulatory challenges.

David McCarthy Logo

Director of Marine Projects & Communications
AD Associates

David has over 25 years’ experience in the hospitality and maritime industry at Executive level, both operationally and in vessel newbuild/refurbishment design and delivery. A 14-year sea-going career with P&O Cruises, was followed by various land-based leadership roles at Carnival UK, Southampton. Responsible for several refurbishments and newbuild projects, notably the P&O Cruises current flagship, Britannia, where he is proud to have been presented to Her Majesty, Queen Elizabeth II.

Now at AD Associates, an award-winning, multidisciplinary design agency based in the heart of London, David overseas all marine projects as well as Sales & Marketing activity. Throughout its lifespan, his extensive managerial experience across complex projects and service delivery, looks to add value, nurture relationships and build trust and credibility with clients and partners world-wide.

I am looking forward to be one of the speakers of the Interiors Sessions at MARINE INTERIORS Cruise & Ferry Global Expo in Hamburg. The crossways of arts and design are of the most exciting grounds to navigate. Put it on a ship, and that crossroad keeps moving cultural and aesthetic grounds, making its negotiation that much more intriguing. I am looking forward to sharing a stage with leading design professionals exchanging ideas and practices in the everlasting effort to do it all better. The new MARINE INTERIORS Cruise & Ferry Global Expo seems like an excellent place to get inspired and meet the right people.

Tal Danai, Founder & CEO, ARTLink.Inc

I’m very pleased that ‘design’ is spearheading the conference sessions at MARINE INTERIORS Cruise & Ferry Global Expo in Hamburg. As cruise brands continually search for a competitive edge, the role of design is pivotal in delivering the guest experience and fulfilling their brand ambition. I’m delighted to be joined by other industry professionals, who share the same passion for ‘great design’ and how this is helping brands not only retain but attract new guests to cruising.

David McCarthy, Director, Marine Projects & Communications